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Easiest $300/Day - Business For 2019 | Lead Generation

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In this article I'm going to show you an easy business that you can start that other companies will pay you $300 - $500 for a simple service that you can provide anywhere in the world with any type of computer and you need zero internet marketing experience whatsoever. I'm also going to show you how to get your first clients within 48 hours using the exact email template I used back when I used to do this. On top of that, I'm also going to show you guys an easy upset that you can provide to them for an extra $100, $200 or even $300 a month on top of that original contract.

So we have a lot to go over, lets jump right into the article. Now what you're going to be doing is starting a lead generation business. Essentially what you'll be doing is going to other companies and offering them to go out there and collect fresh leads for their business every single week. So lets say you go to a company that offers something to a local business. Lets say restaurants in particular. One of the software companies I'm involved with I've started a long time ago with a partner of mine is called RepPages. Its a reputation management company that offers a tool to local businesses like restaurants. And what you can do is you can go to a company like that, and you can say hey, once a week I will send you a list of 100 different local restaurants leads from your area.

 

You can also include their phone number, the person's name, the business owner or the contact at that business and you can easily charge companies $300 - $500 a month for doing this. A little bit later on after I show you how to fulfill that service, I'm going to show you how to get your first client within 48 hours like I just said a moment ago Back when I used to do this and I started up this business I started and built a website, I started offering this and I started to get some ideas and stuff, I'm going to show you the exact email template that I used, using the same service you're going to provide to actually get your clients as well.

 

So in a weird way, just by getting them as a client it's kind of a proof of concept to them that the service works. I'm going to give you the exact email template that I used down in the description and I'll put it on the screen as well once we get to that point. And lastly, in the third part of the article, I'm going to show you how to offer an up-sell to these people to do their mailings for them. I'm going to show you the software that you can use and as usual I'm going to show you free and paid ways to do this.

 

So this is an easy business that anyone can start. Whether you're just brand new to this internet marketing thing and you've never done any type of internet marketing before. All you need to know is how to use a spread sheet program like Microsoft Excel or Google Docs, Sheets or whatever it is and you're going to be set to go.

 

So you're going to watch over my shoulder, step by step exactly how we do this so without further ado, lets hop onto my computer and I'm going to show you exactly how its done. Okay, so here we are inside of my Google Sheets account. This right here is a great example of actually what you guys are going to be creating using this method. This is what you're going to be selling to your client and you can even use this to grow your own business as well. This right here is a sheet I made years ago back when I used to do this when I was pithing digital agencies on a website called AppFutura.

 

These were different app and software development companies that all list their portfolios on this website. So I would go on this website, collect their contact information and send them cold emails pitching the service of lead generation to help that get new leads and generate more revenue for their agencies. As you can see we have this separated very specifically into different columns. I'm going to show you guys how to set this up in a moment as well. So we have the company name, the website, the contact name, this can either be whoever is in charge of marketing or maybe the CEO or the owner of the company, it depends on who you're trying to target and what the size of the company is.

 

And obviously, very importantly we have their email address and then we also have, portfolio item. What a portfolio item would be is, for example the email you're going to be sending out to these people is going to include a section that says, Congratulations on working with, X- So, congratulations on working with Walmart and CSV, Congratulations on workmen with Monster or something like that. I'm going to show you guys that email template and how to have all this data filled out in their automaticity in just a bit later on in the article. And you also want to have your source recorded right here as well because that email is also going to mention how you found them.

 

So for example, the email is goin to read something along the lines of, Hey {!Name}, I found {!Company} while browsing {!Source}. Congratulations on working with {!Portfolio Item}. And were going to send that to their email. And then we're going to pitch them the service in the rest of the email. So lets go ahead and I'm going to show you guys exactly how I would collect these leads right here. This one is a little bit of a shorter list, this one only has about 40 leads and were going to be collecting something a bit similar to day just as an example. So right up here, you can do this in Google Sheets or Microsoft Excel or whatever you're familiar with. I'm going to go up here to file, and lets create a new one.

 

So just like in the last example we're going to go up to the first box and were going to go Company Next one is going to be a Website then we have Name, Email, Portfolio Item and Source. Now personally I always like to go back up here and make these a little bit bigger just so they're easier to read and we can also make them bold. And just for the sake of organization as well, were going to need more room for the website, more room for the email, the portfolio item and we can also make a company a little bit bigger as well. So now we have our basic template filled out and we can start collecting leads into this list.

 

For this example we're going to be targeting something a little bit different. Lets say we want to target Italian restaurants in San Fransisco and were going to be finding them on Yelp. I usually like to add that into my file name as well just to keep things a little bit more organized. And believe it or not I actually have a lot of experience targeting restaurants on Yelp doing this because I used this same exact method to scale me software as a service company called RepPages which was a reputation management company to restaurants on Yelp and we scaled this business to 6-figures a year using nothing but cold email outreach.

 

I didn't spend a single dime on paid advertising to advertise this business and we scaled it all the way to 6-figures and beyond before I offloaded the and I moved onto other things. So this is a fantastic method to use to sell software products, if you do social media marketing for businesses this is a fantastic way to pitch them on that, maybe you're looking for capital investment for your new startup, this is the go-to method to do that as well. So cold email is so powerful no matter what you do. Whether you're selling a product or service, you're looking for nesters, whether you're advertising a charity or foundation you work with, this is a great method for cold outreach and its completely free.

 

The only thing it requires is some of your time. Now that we have our template set up, how are we actually going to go out there onto Yelp and start collecting these email addresses? Well, what I'll do is I'm going to split my browser into two different sides of my screen. Ill scale this over here to half. I'm going to close these out and lets go and we're going to open up Yelp in this tab right here. So Ill go to Yelp.com and lets just get these organized right here just so we can see both screens at the same time. Ill just collapse this little sidebar too. So now that we have that we can start we can start searching for restaurants right here on Yelp.

 

So were going to go in here and were going to look for Italian restaurants. Now the workflow that I like to use is to start by collecting all of their websites into my spreadsheet first, then I use a Google Chrome extension which is free that Ill show you guys in a moment that lets you open an entire list of URLs and then start flipping back and forth with the setup we have right here with the two browsers and start putting the rest of their information from their websites into your spreadsheet and start collecting those leads. First things first. Were collecting leads from Yelp so what Ill is Ill go back to your Google document right here and let me just scale this back a bit so we can see everything in a new window and under Source I'm just going to type in Yelp.

 

Once I've done that you can just click right here and drag this down to lets say, were going to collect 40 leads today as an example. If you're finding these leads on different searches you can go ahead and enter them one by one, but you typically know where you're going to be finding all your leads for that day. Lets head back over to Yelp and what I like to do is while you're going down your list right here once you've put in your targeting, so were looking at San Fransisco, Italian restaurants, if you use the middle mouse button or you can also hold command or control and click on these links, its going to open all these listings in different tabs.

 

So I like to do one page at a time just to stay organized. So I'm going to go down and I'm going to open every one of these in a different tab. So now that we have all those open lets go to the first one and lets get started. Now what I'm going to do is I'm actually not going to copy the website from this right here because I've learned that if you copy and paste this into your spreadsheet, what its going to do is it's going to go to this weird Yelp redirect sort of thing, so you actually need to click on the website, wait for this to lead and then you can copy it from here.

 

So I'm just going to put this in here and also form the Yelp listing, we can just go ahead and type in the name of the restaurant. I'm going to go over to the next one right here. Were going to copy the name. Here's a quick tip too. When you're pasting data from a website into your spreadsheet, typically what's going to happen is it's going to copy the same formatting.

 

What that means is, if this text right here is big and bold on Yelp, if I paste it into my spreadsheet right here its going to copy that same exact format and your whole thing is going to be a mess. A quick tip to paste without any type of formatting, is if you hold down command or control + shift and then hit V, its going to paste it with whatever text styles you have inside of your document. So this saves a lot of time. Now lets go, lets collect their website. I'm going to paste that in here and he's a quick tip I have as well.

 

You need to be very familiar with the email template that you're going to be using with these leads. Because for example, if you send an email out to somebody, let's say the owner of this restaurant right here, his name is Mike. If you say, Hey Mike, hope your day is going well. I just had a couple quick questions about Sotto Mare Oysteria, I think it's pronounced? My Italian heritage is betraying me Sotto Mare Oysteria & Seafood. That doesn't sound natural. It's going to sound like you're just using a copy and paste template even though you are. You want it to sound as natural as possible. You need to keep it conversation based. So for this one right here, I would just copy Sotto Mare because if you were having a conversation with this owner that's probably all you would refer to it is. You probably wouldn't use that full title. Lets go ad lets copy their website and lets move on. So boom, there we go. I'm just going to go, I'm going to fill out the rest of this list and I'll be right with you guys.

 

Okay. Great. There we go. So we have our first list of 40 restaurants leads. So we have all of their names and their websites ready to go. In total, that took about 5 minutes to do and the more you do this the quicker you're going to get. So the next thing we have to do is fill out the name, email and portfolio item sections. Now for restaurants you typically want to go out there and find the owner. If its a large franchise maybe you want to target them a little bit differently, but all the ones I've collected are basically just independently owned establishments. So we're going to be looking for the owner's name, the owners personal email because at all costs you don't just want to contact either their general contact email their support email or fill out a form on their website or something like that.

 

You want to find that specific contact at the burnssess email address. The other thing we're going to be doing is we're going to be finding anything noteworthy about the restaurant. This can be something like congratulations on being featured in this local paper, congratulations on just something even as simple as having a beautiful website or photo content, or something like that. One thing you can do if you want to put in the time its very effective and I've done this before, if you go and find the owner's personal Instagram and/or Facebook page, comment on something they're done. I've sent out emails before where in there before where its like, Hey Mike hope your ski trip was great. I saw your Instagram photos, they were really badass.

 

Keep up the great work. I just wanted to reach out and bla bla bla Now the best way I've found to open all these websites at once and not crash your browser completely is using a Chrome extension just called Open Multiple URLs. Its completely free and once you have that installed, what you need to do is you're going to select the very top URL right here, we're going to scroll down, we're going to hold down shift, click the bottom one, that will select the entire row. Were going to go, copy and in our second browser here, I'm going to close this tab. I'm going to click on the Open Multiple extension. I'm going to paste them all in here and this is very important. You want to make sure you check this box that says don't load tabs until selected. So its going to open every one of these URLs in a different tab inside of Chrome, but it won't actually load the content of the website until you click on it.

 

Once you've done that, you can go open URLs and its going to open them all in separate tabs right here. Now that we have those open, lets go ahead and start collecting the rest of our information. So we'll go ahead, we'll open the first one right here and jump right into it. So the first thing I typically like to look for is the owner's name, so I'm going to look down the website here and here we go. So, founded by Francesco. So we're just going to copy that right here. And okay for some reason it opened the last one first it looks like so were going to paste that here and now we just need to find the contact info.

 

Ugh, it's not really giving us too much here. What I typically like to look for is if you go to their Facebook page they usually have an email address added on here as well lets go to the about page and okay. Great. Heres the thing. Preferably you like to find an email address that has the owner or your contact's name at their website URL because you know it's their personal business email. But, if you ever find an email address that's simply a Gmail address or Yahoo address or something generic like that, that's typically going to go right to the owner. So I'm just going to copy that email address and that's the one we're going to use.

 

Now we need to find a portfolio item. I'm going to close out of their Facebook page. I'm not seeing anything posted on here so we may need to dig a little bit deeper. Now if you're in a rush you could just put something like hey, congrats on the beautiful website. They have their Instagram profile here so you can you can also say hey, congrats on the great Instagram content, but I always like to dig a little bit deeper. The more personalized you make your cold emails the better response you're going to get. Its always better to send fewer personalized emails than a ton of generic emails. Lets head over to Google and I'm just going to type in Pink Onion Pizza.

 

Lets do a quick search and lets go to news and lets see if anything pops up. I'm going to put quotes around the name to make sure its that specific term used and boom. Here we go. It looks like they had an article written about them on this website right here. So this is what I'm going to use. UrbanDaddy.com. Back over here in the portfolio item you need to remember the email is going to say congrats on, so I'm going to type your feature in Urban Daddy. Great. So that's one down, lets continue so I'm going to close out of that right here and the next one we have is Credo. Lets see, thankfully right on the home page we have the owner's name.

 

So if we click on that. A Little bit more information about him so lets go back over here so his name is Clint. And since were on the about page lets see if we can find a portfolio time that we can use. So I'm going to read through this really quick. Apparently the owner is involved with a lot of different charity work. Let's go into one of these articles right here.

 

I'm kind of curious. Okay, so we actually wrote an article in the Huffington post. So what I'm going to do here, is, despite what all of our opinions on this might be, I'm just going to use this to get his attention. Your work with Occupy Wall Street. Now we just need to find his email address. I'm not actually seeing anything on the website here other than their generic business address. If this really is the only thing you guys can possibly find, go ahead and use it. Don't lose an entire lead just because it may not get to the specific person you need it to. But what I'm going to do is head over to a tool called Hunter.io. Its completely free to use and what this is for is, its going to give you all the email addresses that were created for this particular domain name. So I'm going to copy their website URL right here or just the domain name itself.

 

I'm going to paste that here. Ill click on find email address and boom, there it is. So clint@credossf.com. So I'm going to copy that I'm going to put that into our spreadsheet and that's another one down. So there is always a little bit of detective work if you guys want to have these emails personalized and have them effective. Using this exact method I usually get a conversion rate of around 30%. 30% of the people are going to reply to you, you're going to be able to engage with them, and you're going to be able to close a decent number of those. So it is worth the work you're putting in here and like I said, the more you get used to this the quicker this whole process is going to go.

 

So lets move on to a couple more. Now I'm not seeing the owner's name on the website anywhere so far. Lets say you can't find a single soul who works at this restaurant or wherever the company is. If you can't even find the general manager, the owner or anything like that what you can do it again, you need to remember and be familiar with your template. If you type in guys, the email is going to go, hey guys, yes it's not too personal, but its something. That's what I recommend doing if you honestly just can't find anything else to put in here. So lets move on to a couple more. First thing we're going to look for is the owner's name. So lets go over to the about page. Finding the name of restaurant owners is always er easy because of, actually its a great example right here. Restaurant owners are in love with telling their story and there's always this big elaborate about page.

 

The rest of their website might suck, but you better be damn sure that about page is going to be on point. So if I go down here, there's history, this looks pretty recent right here. So 2014, Rich and Laura. If its something like this, if it's obviously a family owned thing and they're the two co-owners sometimes I'll actually put both names so I'm going to paste that here so, hey Rich and Laura. Now lets try and find some contrast info. So the first thing I like to do is go over to their Facebook page now typically most people don't even put much thought into their business Facebook pages and there's always some kind of email address available. Unfortunately on this one it looks like there isn't so it looks like were going to have to resort back to our email finder tool. I'm going to copy their website URL and I'm going to paste it right in here. Lets go find email addresses and okay it doesn't look like there's too many created for their business it is just this, which beggars can't be choosers.

 

I'm going to paste that in here so lets try and find a portfolio item. So lets just tap on one of these and see what comes up and apparently they were featured in some article of Tony Bennett's favorite places to go in the city or something? But regardless of what that is, yeah, here we go, so there's actually a quote from him about them. That's pretty awesome. So lets go over here and were going to add congrats on being one of Tony Bennetts go to spots. That's perfect. So that's the dial portfolio item that you guys want to look for. That's amazing. Okay, so after doing those I think you guys get the beast gist of how this process works, but before I move on there's two other quick tips I want to give you guys. Number one will be makesurea you're taking advantage of Linkedin.

 

A lot of these business owners have Linkedin profiles and its very easy such as this one right here to find their personal email address and a personalized work email address. So as you can see we have a Gmail address right here and theres also a lot of Chrome extensions if you search in the Chrome App Store that actually scrape email addresses from Linkedin even if the user doesnt have it public. So even if they dont want their email address on their profile theres Chrome extensions that will go and extract it out of their profile for you. Another tool you want to make a note of, similar to Hunter.io which we used earlier is AnyEmailFinder.com.

 

This one does only allow you to do so many free searches before you need to pay, but its a little bit more advanced and sometimes I've had better results with this one since it does more in-depth searches than Hunter.io. So always make sure you're taking advantage of Linkedin, the business owners Instagram profiles, their Facebook pages, do a search for their personal profile. Their email is usually out there somewhere. So I'm going to go out there and fill out the rest of this list and if there's anything o note that pops up that I think you guys should know or a different trick that I find to find some information or something you guys can use Ill definitely throw it in the article.

 

 

 

 

So Ill see you guys in just a moment. Okay so Ive gone in and Ive filled out our list of 40 restaurant leads. Surprisingly I didn't have a single one where I wasn't able to find any contact information for at all. If that doesn't happen though, typically what I do is just leave them blank and then once I get to the end of the sheetI just go back in and replace them with different leads. So we have everything filled out here including their email address. We have names for all of them. There were very few where I couldn't find a specific name where I had to put guys, but even if you have to do that, its no big deal. And we also have all of our portfolio items written out. So if you were doing this for a client all you would have to do now is to export this as a CSV file and email it to them or just share it with their Google account right here inside of sheets. Whatever your client prefers. Okay so now you know how to fulfill this service, but how do you actually go out there and start recruiting clients to pay you to do this for them? Well, like I said, down in the description you're going to find the exact cold email template that I used to get my first client within 48 hours of doing this back when I used to have this as a business.

 

Basically what I did, was I targeted digital agencies and I used the exact same service that you'll be fulfilling for them to recruit my own clients. So like I said, its kind of like a proof of concept to them that it works. What I did was I sent out that first batch of me believe 200 - 300 emails. Later that night I got a response back from someone. Hey, Matt, I'm very interested in your service. Id love to use you guys for our agency. Lets speak more about it. Next morning it was a Friday, I remember we hopped on a Skype call. Deal was closed and he paid me around $500 a month for the next 6 months to fulfill that service for him.

 

So all I really had to do every week was go fill out a spread sheet of potential clients for him, send it over and boom. That was set. So that's how you guys can go out and start recruiting your own clients. You're going to be using the exact service that you're fulfilling for them. Okay so I actually managed to log in to the exact Google account I used to run that old leads generation business with and I found the specific email I was just telling you guys about. So, as you can see I sent the initial cold email. This is the template that I'll be giving you guys too. Key Kenneth, I just came expos Tekton on AppFutura and I really love what you guys have going on. Congrats on working with Nike! My name is Matt and I'm the founder of Lead Miner.

 

That's what I called the company. We specialize in growing the number of new clients for agencies just like Tekton which is very similar to my other clients so I thought I'd reach out. My team and I specialize in generating hundreds of new leads each month based on what your ideal customer looks like and finding out where they hang out online. We also offer cold email and follow-up services to turn those cold leads into paying customers.

 

I promise you we can double if not triple the amount of new leads you guys are generating every month. If you're ready to start getting more clients, Id love to hop on a quick call with you. I'm also happy to answer any questions you may have. Thanks, have an awesome day. Matt. And if we look right here this reply I believe was within an hour of my initial email. Hey, Matt, thanks for reaching out, can we schedule a call for tomorrow at 2pm. So we hopped on that quick Skype call. The deal was closed and I got my first client within 48 hours. Okay so how do you start going out there and getting clients to do this for? Well lets say youve already shown a niche and you collected a list of leads just like this buy you want to use it for your own company. How exactly do you take all of this data and start reaching out via cold email to pitch this service? Well what you'll be doing is sending out what's called a mail merge.

 

A mail merge is essentially sending out an email blast that takes all this data and customizes each email with the information that we've entered. Down below this article I'm going to be giving you guys that cold email template that got me that crazy 30% response rate and closed my first client within 24 hours. So all you have to do is customize where it says company name, so put your own company name in there and your name on the bottom and if you format your lead list just like these, the tags are already in there and ready to be customized.

 

On top of that as a little bonus I'm also going to be showing you the email that I used which is very very short and sweet that I used to close clients for that software business I was showing you earlier in the article. So go in and customize that as well and those will both be pasted down below in the description. So how do you actually go about sending these emails out? Well what you're going to need is some type of email CRM software that integrates with Gmail. The one that I recommend using is called YesWare. This is the one that I use in every business I own today. This is the one that I actually sued to have sed out those initial cold emails and its $9 a month, but it's incredible what you get for that $9.

 

They have the ability to send out customized mail merges like you can see here, they have a scheduling feature, there's reminders for follow-ups, you can send sequences of emails with YesWare for example lets say you start a new campaign, you send your first cold email and you can have YesWare programmed where if you don't get a reply in so many days it'll send a pre-programmed follow-up email and you can set up multiple ones. So for a lot of reasons I like YesWare, its very cheap, but for a couple alternatives before you guys say oh youre just getting paid and theyre sponsoring you and this and that, well, you can also use Streak CRM. The only thing with Streak is, with the free plan that they do have by the way, is pretty limited and they're pretty focused on support and sales and its more like a CRM platform than just for mail merges. Its an incredible piece of software. I've used them for another project I've worked on before and I really do enjoy it so you can also checkout Streak CRM.

 

Just go ahead and Google either of those and it'll come up, but I recommend using YesWare. And as usual I always like to show you guys a way to do everything I teach you for free as far as I can possibly stretch it. There's actually a free tool called Yet Another Mail Merge that installs directly into Google Sheets that you can do this with for free. I'm going to be going over that in just a moment, but were going to be using YesWare for this example. Lets pretend that this list of restaurant leads that we've just collected was a list of people you want to pitch your lead generation service to. All you have to do is go up here to file and this applies to basically any tool that you're using.

 

And we're going to go down to download as and you want to export this as a CSV file. So you're just going to download it as a basic spreadsheet file. So there we go its in my downloads I'm going to close that out right now and lets go over to Gmail. I already have YesWare installed. All you need to do is sign up for an account and there is a free trial by the way so there's a free 14 day trial if you guys want to try this out.

 

If you do this properly you're probably going to close your first client and it'll pay for itself within a couple of days, but you guys go out and decide what you want to do. There's going to be a little Chrome extension you install and it actually becomes part of Gmail. So you can see we have this new toolbar up here and if I go to compose were already getting all these other options. You can schedule an email to one sent later, you can set a reminder to follow-up with somebody and you can also instantly insert all these templates in here so these are all pre-made ones that this free trial came up with for this test account I set up, but you can install all templates of emails you typically send.

 

One click, they're already customized and you can send them on their way. A lot of cool features like that. But how do we go out and how do we contact these people? Well what were going to be doing is creating what they call a campaign. I'm going to go up to campaigns right here. They already have a couple template ones right here to show you guys how it works, but were going to go up here to the new campaign and this is where we're going to upload that CSV file. So I'll click on upload, I'll select that file and as you can see its already loading all of our leads right into here and its recognizing al the corresponding columns. So YesWare is already programmed to recognize when you setup a spreadsheet like this and most other CRM platforms are. You can just go and you can look at these. Make sure everything looks okay. And if we go down here we can paste in that template that I'm giving you guys. I'm just going to open that up right here.

 

I'm going to start with the subject line. The one that I've found works best for basically any type of cold email is sick question about company. So, if someone sees that in their email they're very likely to open it. Personally, I got a 41% open rate every time I used this subject line. I'm going to paste that right in here and boom we've got our subject. I'm going to open that back up again and we'll copy our email. So we'll go copy and I'm going to paste that in here and all I'm going to do is customize the name. Lets say I was working for Lead Miner again. Basically all we have to do except the name so Ill put my name in there and we are good to go. Now here's the cool part.

 

We're finally going to get a taste of all the hard work we've put in. If you click on preview and customize right here you can see that its take all that data we collected and its inserting it all into these custom emails and we can preview and change every single one before they go. Lets say maybe you wrote something into the side of your spreadsheet that it doesn't really come out as plain English and you forgot what the template looked like, you can just go in here and customize these individually. You can take a look at that and we are all set to go. I'm going to go down here/ You can track link clicks so lets say you're pitching somebody pretty hard and you're just sending them a link right to your website to sign up for your service or buy your product.

 

You can track every single time someone clicks on a link, who clicked the link and then you can even go in-depth and customize what you want YesWare to do based on who clicked on a link or not and all this other stuff. So its pretty cool. We don't have any links, so that's fine. I'm going to leave everything the way it is. You just have to click on agree down here and all you have to do now is click on start campaign. Now I am not going to send a bunch of restaurants a pitch for lead generation right now from this email that's unrelated, but that's all you guys would have to do.

 

Now, one more thing I want to show you here too If you click add touch. YesWare calls different outreach methods, touches. So your first touch to your client, it sounds wrong, but your first touch is going to be this initial cold email and you can have YesWare programmed where if after 2 days they don't open the email or they don't reply to it you can customize what action you want them to take, you can send another email. So it automates your entire follow-up process. Most CRM softwares do this. So then once you've sent out your campaign, I'm not going to save this one right here, all you have to todo is wait for your leads to open those emails, they reply to you set up some phone calls and most CRM softwares are actually going to tell you when they open the emails, who replied, who's typing and all this stuff.

 

So that's how you take a list of leads like that and you send out a mail merge. Now, like I said before you can do this for you if you want but I'm also going to show you a more advanced way to do that for an up-sell in just a moment here. Before I do that though, how could you send a mail merge for free? If you guys are really strapped for cash and you don't want to pay for a software like that, one, there's always a free trial. YesWare I believe is 14 days and you can always use this tool right here, Yet Another Mail Merge. So its an add-on for Google Sheets, I already have it installed. If I go back to our spreadsheet and I go up to add-ons you'll see that I have, Yet Another Mail Merge. All I have to do right here is click on start mail merge. Its going to load that up and you guys do need to remember that Yet Another Mail Merge though its free, you can only send 50 emails per day.

 

Which isn't too bad, but that is pretty limited if you really want to take some massive action, oh there's one of our buzzwords, and start calling this. So you can just a ahead you can type in your sender's name and the way this works is you're going to need to have your template email saved as a draft in the default Gmail account that's linked with your Google account. There's no way to preview them in here, but once you get it down you're going to be fine and you won't have to worry about that. Then all you'll have to do you can schedule It for a later time, you can send yourself a test email which I highly recommend you do if you ant preview them and then just send out your emails. Now in the next part of the article Im going to show you the up-sell that you can use to get another couple hundred bucks a month our client out of this and its very easy to fulfill.

 

Essentially what you'll be doing is you're going to be managing their lead generation service and their mailings for them. The tool I recommend using is called MarketHero and another great tool is also called SendLane. Now these are very advanced tools and I recommend using them because they help you keep them organized. You'll be able to keep every client in its own separate bucket and you'll keep it all organized in there and you won't get confused and it does a lot of stuff automatically too. Lets say for a client at the beginning of the week you collect their 100 email leads or whatever your packages are.

 

I just recommend 300 - 500 a month for 100 leads a week. So for 100 leads a week that's why you can charge them. Basically what you'll do is once a week you're going to collect those for them and at the same time you can go out there and you can learn some copywriting skills. Its a little bit more advanced, but don't be intimidated. And you can actually write their emails, their sales letters that go out to their clients for them. You can go into like MarketHero you can program them to just go automatically. You can just program the whole sequence.

 

On this day this email goes out, on this day this email goes out and that's pretty much it you can easily charge an extra couple hundred bucks a month for that. So its a lot of time thats really not on their hands anymore and theyre definitely willing to pay you for that. So were going to hop over to Market Hero and like I said, you can also use MailChimp, I know AWeber is another option, Market Hero is just the one that I prefer. I'm also going to have a link to sign up for a free trial for MarketHero down in the description below and you guys are going to be all set to go.

 

So now on that note let's hop back into my computer and I'm going to show you essentially how you would set that up. The great thing about MarketHero is it tracks the lifetime value of every lead that comes into your funnel so I know exactly how much I make per email that opts-in to one of my campaigns. So for example, this right here, this campaign has made me just under $9,000 only with 1400 or so leads because I was able to track the lifetime value of every lead. So, for every email that went into this funnel I made $by the lifetime of that lead as they made it through the funnel. So Market Hero has so many advanced tracking things like that which I love and the ability to tell your clients exactly how much revenue your email campaigns are generating for them is priceless. But just like I always try and do, a cheaper alternative to that is called SendLane.

 

You can do very similar things with this, they also have some types of sales tracking data and this one starts at a much lower price point. And on top of that if you guys are really strapped and you're just starting out you can always use Mail Chimp. I think Mail Chimp now they hold up to 1000 contacts for free. Its very simplistic, but maybe that's all you guys need. So go and make your own decision and choose those, but for the sake of this article I'm so familiar with it and I use it for all my email marketing I'm going to be teaching you guys how to do this inside of MarketHero. Lets just use my old software company RepPages as an example. What exactly would you go about doing? Well every time you collect a list of leads like weve gone over in this article youre going to export those and youre going to import those leads into your email marketing software. You can go over here to import.

 

You can drag and drop that CSV file right here, so I'm going to drag and drop that same list we just made earlier/ I'm going to click on okay IOll close out my downloads folder and Ill you'll have to do is tell MarketHero which columns are which. So were going to choose the name, this is going to be email and then once you've done that you're going to be given the option to tag these leads. What exactly are tags? This is going to be similar in any type of email marketing software you use. A tag or a separate list or a bucket, some services call them are different collections and different projects of email leads.

 

So for example, if these leads were for our software client RepPages, we would add the tag to all the lead that came in here. So every time your client comes to you and says, hey send out this email for us or could you email out a list and write an email or whatever, all you have to do is go into your marketing software and send an email to all the leads with that particular tag or in that particular bucket. Yo can also get pretty advanced, which I like. Let's say these are all cold leads for RepPages. You can add the tag, but you can also go RepPagesColdLead and you can add multiple tags to every lead that you import. Were just going to import them as RepPages right now and the once you've done that and you've let your import process, what you can do is go into here and you're going to create what are called, streams.

 

Streams are essentially sequences of scheduled emails. I'm going to show you exactly what I mean, right here. So Ill go to a new stream. Lets just go and label this, we'll go first cold outreach for RepPages. Something like that. What you would do is you would add a start block and you would tell that start block to send an email to all the lead with the tag, RepPages. So I'll click on save and then we can add an email sequence. And all you have to do I click and drag these little connector boxes. So well drag over to our email so as soon as those leads come into this funnel they're going to be sent this email.

 

After that let's say we want to wait a day after that email is sent out then we can send another email and so on and so forth. Now you can do some pretty advanced things in here too. Lets say after this email has gone out, you can drag what's called an action block. An action block does multiple things. You can check if someone's purchased something from that email and it will track how much those leads are worth to you like I was showing you before. You can check if someone opened an email, if a link was clicked in the email or what have you.

 

So lets say we want to sort these by people who either opened or didn't open the email after so many days. So I'm going to go in here I'm going to click on if an email is opened. I'm going to click on the gear icon and lets say were going to heck and give them 24 hours to open that email. If they haven't opened it in 24 hours, they're going to be sent this email which is possibly just a continuation of our email sequence. But if they haven't opened the email we can send the=m a custom one that says, hey, we saw you didn't open our last email, we just wanted to remind you of X, Y and Z.

 

So you can use some really, almost like programming knowledge in here or programming logic to create some really advanced automated marketing campaigns. And to edit these emails right here you just have to click on the gear icon and all you have to do is edit the text in here to whatever your client wants or whatever you want to write for them.

 

It depends on what contract you've made. You can also use images. You can click on save and then one you're ready for these emails to stat going you're going to click on publish and that entire contract is fulfilled for the week. So you don't need to sit there every day and for your client manually write and send out these emails. This is going to take care of everything for you. So that right there guys is another quick easy up-sell that you can sell to every one of your lead generation clients for an easy extra couple hundred bucks a month. Okay, now you guys are pretty sharp so I know I don't have to do this but lets just do some quick math to put this into perspective. If you guys are out there hustling sending 100, 200 or even 300 emails a day to recruit new clients which, guys lets be honest If you already don't have an online income of any type, you literally have nothing better to do.

 

I'm sorry, just being honest. If you're out there doing that and you have the worst conversions rate as in only 1% of these people are signing up to be your paying clients, that's still an extra $9,000 a month. You should be getting at least one $300 a month clients every single day if youe doing this method properly. And on top of that lets be kind of realistic with this, if only 5 of those people, only 5, sign up for that up-sell that I taught you how to provide, boom. You now have a $10,000 a month business that if we keep going with that, guess what that means? You are now making 6-figures a year just by sending emails. And there you go. So if youre providing this service along with collecting tons of new fresh leads for a business every single week thats easily going to be worth $500, $600, $700 or even maybe up to $1,000 if youre providing larger packages.

Like I said guys, I recommend charging anywhere between $300 - $500 a month for this up-sell and 100 leads a week, but you can charge packages whatever you want on your own website. So on that note guys I'm going to wrap this up. I really hope you guys enjoyed this and I hope if this is something you guys have been looking for an easy business that you can start from anywhere in the world. You can travel and do this, you can do it from home, you can do it sitting on the beach or whatever, the internet marketing trope right? I'm on the beach with my laptop making money. You can essentially do that and the cool thing is that this is an evergreen business. Businesses are never not going to need new leads and customers and email marketing is still the number one way to do that. So without further ado guys, please go ahead and follow me us on Instagram.

 

 

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